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Welcome to Media Management Association Columbia Business School

The Media Management Association (MMA) at Columbia Business School is one of the largest student clubs on campus, with over 100 members each year. Supporting student interests in film, television, radio, publishing, theater, music, telecommunications and new media, MMA organizes a variety of activities for the Columbia Business School community. These include high-profile speakers, company visits and career panels. MMA further serves as a forum for students with applicable professional backgrounds…

Excerpts from the Blog

Web Semantics 101

Posted In: Trends

Say you wanted to know where the last three best actor winners were born. You might start by searching on Google for a list of best actor award winners and then consult Wikipedia to determine where these individuals were born.  What if you could ask the same question to a search engine and receive a precise answer? The above example highlights the key difference between conventional keyword based search and semantic search. Under keyword search, crawlers analyze web page content based on the frequency of keywords and the number of inbound links.  Under semantic search, crawlers analyze information categorized by individuals. Artificially intelligent algorithms then use search queries to recognize relationships between user defined hierarchies to return more precise information. Seem like science fiction, a few companies like Wolfram Alpha and Hakia are allready pioneering a smarter way to organize and search for information.  Once perfected, semantic search will have profound implications for how B2C and B2B media companies organize and present data to customers.

Prof. Knee’s Strategic Management of Media Course

Posted In: Academics

To first-year students, I highly recommend Professor Knee’s “Strategic Management of Media” course. A self described “Accidental Investment Banker”, he brings a life time of deal experience into the classroom. Through various case studies students analyze problems faced by leading film, journalism, TV, and online organizations.  The most rewarding part of the class however were the guest speakers. I was humbled to be in the same room with industry titans like Edgar Bronfman Jr. and Ron Meyer. For a preview of what to expect, check out his latest book The Curse of the Media Mogul.

Get ready for some MMA blogging…

Posted In: Announcements

Welcome to the new and improved MMA website. We hope this blog will be a tool for our members to talk about their CBS experiences, discuss recruiting, and share insights about the media industry.  Stay tuned for some great additions including a club wiki and club video. Please check back regularly!