Media Management Association http://www.cbsmma.com Wed, 08 Feb 2012 02:46:17 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Register for the Media & Entertainment Conference! http://www.cbsmma.com/register-for-the-media-entertainment-conference/ http://www.cbsmma.com/register-for-the-media-entertainment-conference/#comments Wed, 08 Feb 2012 02:17:21 +0000 admin http://www.cbsmma.com/?p=366 Registration for the MBA Media and Entertainment Conference closes on February 12 – make sure to purchase your ticket at http://www.mbamec.com/registration/!

Join us on February 24 for a fantastic lineup, including:

· Keynote speaker: Reed Hastings, Netflix CEO
· Fascinating panels on film, television, digital, publishing, music, advertising and more
· Panelists from leading media companies, including Disney, NBC, CBS, Google, Univision and many many more
· Plenty of opportunities to network with industry professionals and like-minded MBA students

We look forward to seeing you at the conference!

For more information visit our website http://www.mbamec.com/

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]]> http://www.cbsmma.com/register-for-the-media-entertainment-conference/feed/ 0 Demystyifying the Business of Search Engine Optimization http://www.cbsmma.com/demystyifying-the-business-of-search-engine-optimization/ http://www.cbsmma.com/demystyifying-the-business-of-search-engine-optimization/#comments Mon, 18 Apr 2011 13:53:11 +0000 admin http://www.cbsmma.com/demystyifying-the-business-of-search-engine-optimization/ Google built a business on it. In its sale to AOL, the Huffington Post just made $315 million dollars from – in large part – its prowess in it. Yet search is an industry riddled with myths and confusion. And now…Alex Bennert, Chief Search Strategist at Dow Jones, will demystify the business of SEO.

]]> http://www.cbsmma.com/demystyifying-the-business-of-search-engine-optimization/feed/ 0 MMA + EMBA Cocktail Mixer! http://www.cbsmma.com/mma-emba-cocktail-mixer/ http://www.cbsmma.com/mma-emba-cocktail-mixer/#comments Thu, 03 Feb 2011 23:18:32 +0000 admin http://www.cbsmma.com/mma-emba-cocktail-mixer/ RSVP: please email Samantha if you are planning to attend (ssolmonson11@gsb.columbia.edu)

Please join your fellow MMA members and media-focused EMBAs for cocktails next Friday at Suite! This is a great opportunity to network with CBS students in both programs in a low-key, casual environment, plus it’s OPEN BAR!

Email Contact Information: MMA – Samantha Solmonson (ssolmonson11@gsb.columbia.edu)
Email Contact Information: EMBA – Christopher Tine (ctine11@gsb.columbia.edu)

]]> http://www.cbsmma.com/mma-emba-cocktail-mixer/feed/ 0 Media Breakfast: Ann Sarnoff, COO, BBC Worldwide America http://www.cbsmma.com/media-breakfast-ann-sarnoff-coo-bbc-worldwide-america/ http://www.cbsmma.com/media-breakfast-ann-sarnoff-coo-bbc-worldwide-america/#comments Thu, 03 Feb 2011 15:18:35 +0000 admin http://www.cbsmma.com/media-breakfast-ann-sarnoff-coo-bbc-worldwide-america/ Bio:
Ann Sarnoff joined BBC Worldwide America as Chief Operating Officer (COO) in September 2010 and is charged with driving growth and profits across the company’s U.S. businesses.
Reporting directly to company President, Herb Scannel, Sarnoff oversees advertising and affiliate sales for BBC America, as well as digital assets including digital syndication and BBC.com. She also supervises ancillary businesses in the U.S. including TV sales & co-productions, home entertainment and licensing.
She has built a variety of businesses in television, licensing, print, digital platforms and live events working with some of the most successful media brands in the U.S. and combines strong leadership with entrepreneurial aplomb.
She joins BBC Worldwide America from Dow Jones & Company where she was President, Dow Jones Ventures and SVP Strategy of Dow Jones. During her tenure, Sarnoff was responsible for leveraging the company’s assets to create new business ventures, as well as corporate strategy and business development. Sarnoff launched The Wall Street Journal executive conference business, FINS.com, a career site for financial professionals, and brought together the print and online classified businesses.
Prior to joining Dow Jones & Company in 2006, Sarnoff served for two years at the National Basketball Association as the Chief Operating Officer for the WNBA, where she ran the league’s business operations, player personnel and programs. Under her leadership the WNBA developed a new brand campaign and marketing platforms, and attracted new sponsors to the league.
Sarnoff began her media career in 1993 at Viacom. As Director, Corporate Development she helped with the acquisition and integration of Paramount Communications. Sarnoff then moved to MTV Networks where she held a number of significant roles at Nickelodeon, VH1 and CMT. As Nickelodeon’s EVP Consumer Products & Business Development, Sarnoff built Nickelodeon consumer products into a multibillion dollar revenue business at retail which included toys, publishing, home video, video games, apparel and more. She also led the teams that developed new cable channels TV Land and Noggin. She subsequently became Chief Operating Officer for VH1 and CMT where, in addition to strategic planning and business operations, she oversaw digital channels, web sites, radio, audio and video products.
Prior to her career in media, Sarnoff was a strategy consultant at Marakon Associates, working closely with senior management of Fortune 50 corporations in developing value-creating strategies and improving their operations.
She is a graduate of Georgetown University and Harvard Business School and is married with two children.

]]> http://www.cbsmma.com/media-breakfast-ann-sarnoff-coo-bbc-worldwide-america/feed/ 0 CBS Alumni Club Media & Entertainment committee panel on balancing capitalism and consumer privacy http://www.cbsmma.com/columbia-business-school-alumni-club-media-and-entertainment-committee-panel-on-balancing-capitalism-and-consumer-privacy/ http://www.cbsmma.com/columbia-business-school-alumni-club-media-and-entertainment-committee-panel-on-balancing-capitalism-and-consumer-privacy/#comments Thu, 03 Feb 2011 15:07:19 +0000 admin http://www.cbsmma.com/columbia-business-school-alumni-club-media-and-entertainment-committee-panel-on-balancing-capitalism-and-consumer-privacy/ The mining of online search and subscriber data to guide current marketing has been likened to this generation’s Gold Rush – and many consumers are offended.

While most companies do respect user privacy, so-called “self regulation” has failed to satisfy regulators. Is the FTC going to step in and regulate this area now? In this high-level discussion, senior executives from interactive agencies, research firms, digital media companies, and the FTC itself explain what the FTC’s “Do Not Track” proposal means for online business models and consumers.

MODERATOR: Jerrold Spiegel, Chair of Frankfurt Kurnit Klein & Selz’ Technology, eCommerce & Privacy Practice Group

PANELISTS:

  • Richard Cacciato, Partner, Blue Iceberg (digital marketing agency/CBS ‘84)
  • Johnson Garrett, Co-Founder, SVP, Sales and Business Development, ClipSync (CBS ‘97)
  • Len Gordon, Regional Director for the Northeast Region, Federal Trade Commission
  • Yaakov Kimelfeld, SVP, Digital Research and Analytics Director, MediaVest (Starcom MediaVest Group)
  • Andrea Miller, CEO and Founder, Tango Media (CBS ‘02)
  • Evan Neufeld, VP of Marketing at mobile audience research firm Ground Truth

EVENT SPONSOR: Frankfurt, Kurnit, Klein & Selz – a full-service law firm with a focus on the media, entertainment, and advertising industries

EVENT CHAIR: Kate Hartnick Elliott, CBS Class of 1990, Co-Chair of the Media and Entertainment Committee

How much to attend? $15 per head for pre-registered club members, $20 per head for pre-registered non-members

$60 per head for pay at the door registration

]]> http://www.cbsmma.com/columbia-business-school-alumni-club-media-and-entertainment-committee-panel-on-balancing-capitalism-and-consumer-privacy/feed/ 0 Columbia-Wharton Media Mixer http://www.cbsmma.com/columbia-wharton-media-mixer/ http://www.cbsmma.com/columbia-wharton-media-mixer/#comments Fri, 10 Dec 2010 22:26:45 +0000 admin http://www.cbsmma.com/?p=328 http://www.cbsmma.com/columbia-wharton-media-mixer/feed/ 0 Web Semantics 101 http://www.cbsmma.com/semantic-search-101/ http://www.cbsmma.com/semantic-search-101/#comments Wed, 08 Dec 2010 20:36:28 +0000 admin http://www.cbsmma.com/?p=163 Say you wanted to know where the last three best actor winners were born. You might start by searching on Google for a list of best actor award winners and then consult Wikipedia to determine where these individuals were born.  What if you could ask the same question to a search engine and receive a precise answer? The above example highlights the key difference between conventional keyword based search and semantic search. Under keyword search, crawlers analyze web page content based on the frequency of keywords and the number of inbound links.  Under semantic search, crawlers analyze information categorized by individuals. Artificially intelligent algorithms then use search queries to recognize relationships between user defined hierarchies to return more precise information. Seem like science fiction, a few companies like Wolfram Alpha and Hakia are allready pioneering a smarter way to organize and search for information.  Once perfected, semantic search will have profound implications for how B2C and B2B media companies organize and present data to customers.

]]> http://www.cbsmma.com/semantic-search-101/feed/ 0 Prof. Knee’s Strategic Management of Media Course http://www.cbsmma.com/prof-knees-strategic-management-of-media-course/ http://www.cbsmma.com/prof-knees-strategic-management-of-media-course/#comments Tue, 07 Dec 2010 20:39:56 +0000 admin http://www.cbsmma.com/?p=166 To first-year students, I highly recommend Professor Knee’s “Strategic Management of Media” course. A self described “Accidental Investment Banker”, he brings a life time of deal experience into the classroom. Through various case studies students analyze problems faced by leading film, journalism, TV, and online organizations.  The most rewarding part of the class however were the guest speakers. I was humbled to be in the same room with industry titans like Edgar Bronfman Jr. and Ron Meyer. For a preview of what to expect, check out his latest book The Curse of the Media Mogul.

]]> http://www.cbsmma.com/prof-knees-strategic-management-of-media-course/feed/ 0 Get ready for some MMA blogging… http://www.cbsmma.com/get-ready-for-some-mma-blogging/ http://www.cbsmma.com/get-ready-for-some-mma-blogging/#comments Mon, 06 Dec 2010 20:43:36 +0000 admin http://www.cbsmma.com/?p=171 Welcome to the new and improved MMA website. We hope this blog will be a tool for our members to talk about their CBS experiences, discuss recruiting, and share insights about the media industry.  Stay tuned for some great additions including a club wiki and club video. Please check back regularly!

]]> http://www.cbsmma.com/get-ready-for-some-mma-blogging/feed/ 0 UCLA-Columbia Mixer in NYC http://www.cbsmma.com/ucla-columbia-mixer-in-nyc/ http://www.cbsmma.com/ucla-columbia-mixer-in-nyc/#comments Wed, 01 Dec 2010 00:03:23 +0000 admin http://www.cbsmma.com/ucla-columbia-mixer-in-nyc/ A chance to meet UCLA Anderson’s Entertainment Management Association on their trek to NYC!

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